The Momentum Studio
Most founders spend 6 months building something nobody wants. The Momentum Studio is hands-on coaching that takes you from scattered ideas to repeatable paying customers — in 120 days.
If you've been building in the dark — validating in circles, unsure who your real customer is, or wondering why the US market feels so far away — you're not alone. Every founder we've worked with has been exactly here.
This is a solvable problem — and you don't have to solve it alone.
This isn't a curriculum you watch at 2x speed. It's a structured journey with clear deliverables — and a coach in your corner at every step.
Most founders are solving the wrong problem — confidently. In Weeks 1–2, we excavate the real pain, map who feels it most acutely, and pressure-test why now is the right moment. You leave with a team-aligned Problem Statement, Market Opportunity, and a defensible Hypothesis you can actually pitch.
ICP isn't a job title and an industry — it's a human with a pain they'll pay to make stop. We map the attributes that predict conversion, cluster your best-fit profiles, and prioritize with a Value vs. Adoption matrix. You leave with an ICP sharp enough to describe in one sentence — and cold-email tomorrow.
Most founders skip this. The ones who don't, win. Over Weeks 4–7, you'll run 30–40 real customer conversations — learning to find prospects, craft outreach people actually respond to, and ask the questions that reveal what they'll pay for. You leave with validated insights and a clear build/don't-build decision.
You've done the interviews. Now you build — but only what matters. We synthesize your customer insights into a prioritized theme map, then pressure-test your concept with low-fidelity prototypes before a single line of code is written. You leave with an MVP scope your target users have already told you they want.
Interviews are over. Now you sell. We drill outreach, qualification, and demo conversations that move prospects from curious to committed — covering pilot, advisory, and paid beta models. You leave with 2–3 US design partners who have skin in the game, not just interest in the idea.
A pilot that doesn't convert is just a long free trial. In the final stretch, we structure your pilots for quick ROI, coach you through onboarding and early retention, and help you close your first financial commitment. You don't just leave with a paying customer — you leave with a repeatable process to get the next one.
These are the actual words of founders who showed up, did the work, and got unstuck. Drawn directly from session feedback.
Within a month we made the decision to drop our original idea and move to a completely new space. That decision would have taken so much longer alone. We're now building our MVP and ready to sign our first design partner.
I went from a sprawling problem space to a clear segment-pain map and a prototype strategy I could actually test in live discovery calls. If there's a group I'd trust to look around corners for my startup, it's TMS.
It really helped to bring structure to what felt like a gut-based bet — choosing product direction. We're rethinking a lot of the assumptions we made unconsciously...
We went from executing anxiously to being confident in our pitch, positioning, ideal customer and roadmap. TMS made us confront the uncomfortable questions — and worked with us to answer them. You come out of this with clarity and good friends.
We got immense clarity on the problem, pitfalls in our approach, and our assumptions. The program is genuinely valuable.
Subhadeep and Shruti bring structural thinking to the chaos. We went from many superficial ideas to a clear wedge. TMS is our safe space — where we can bring any topic for open, non-judgmental conversation. That's rare.
Honest answers. No marketing fluff.
Shruti's founder-to-founder GTM expertise + Subhadeep's product and scale experience = a complete support system for early-stage AI founders targeting the US market.
Shruti is a founder turned founder coach — the kind of coach she wished she'd had. She founded Wingman (YC S19) in 2018, a conversation intelligence platform for B2B sales with real-time AI feedback. Wingman was acquired by Clari in 2022, and she grew it 5X in 2 years post-acquisition.
Before Wingman, Shruti spent 10+ years in investment banking (Morgan Stanley), tech investing, and FinTech. She holds an MBA from IIM Ahmedabad and a BSc from NUS Singapore. She's a trained executive coach and has spoken at 30+ institutes and events including SaaSBoomi, IIT Madras, IIMA, and Clari's Dreamforce summit.
"Somewhere deep down I knew the answers to my questions, but I often didn't act on them out of fear. When I received coaching, I unlocked many things that helped me become a much better and more effective founder."
Subhadeep brings 17+ years of product leadership — having built products used by 100M+ users across consumer and enterprise. He's a Forbes 30 Under 30 Asia honoree and an active angel investor and mentor in the startup ecosystem.
He's an angel investor and mentor at 2.2 Club (IIT Kharagpur's startup ecosystem) and has invested in and mentored companies including Rapidclaims AI, Gushwork, Refold AI, Urbanpiper, and Spry Health. His superpower: helping founders translate validated problems into sharp product decisions and scalable go-to-market motions.
"The best founders I've worked with share one trait: they're obsessively curious about their customers' reality, not just their own product vision. That curiosity is a muscle — and it can be trained."